Privacy Policy

Your privacy and trust are important to us. This Privacy Policy explains the types of personal information and data (hereinafter “personal data”) that

we may collect and hold, how that personal data is used and with whom the personal data is shared. You will find contact information at the end of

this Policy if you have any queries or concerns. Brian Electronics INC (hereinafter “Brian Electronics INC”, “we”, “us” or “our”) is the Exclusive

Brian Electronics INC . company acting as the data controller in connection with any personal data collected or received by Exclusive Brian

Electronics INC . arising from your use of any Exclusive Brian Electronics INC . products, services, applications, websites (including any e-

commerce stores) and contact centres made available to you. Exclusive Brian Electronics INC. is responsible for ensuring that the processing of

personal data complies with this Policy. Our products and services evolve constantly and we will adjust this privacy policy to accurately describe

what personal data we process, how we process it and with whom we are sharing the personal data, as well as if required to comply with changes

in applicable laws or for legitimate business purposes. If we make changes to this policy, we will change the last-updated date (see top) and

update this page. If we make material changes, we will let you know either by putting a notice on our website or by directly informing you about

the changes. Please check from time to time what changes we have made. Please note that other companies in the Brian Electronics INC are

responsible for their respective personal data processing activities in connection with other Exclusive Brian Electronics INC. products and

services. These Exclusive Brian Electronics INC. companies may have their own privacy policies, which are generally available from the relevant

websites for those products and services. Click on the relevant section heading to expand that section:

Personal data that we collect
How Exclusive Brian Electronics INC . uses your personal data about you
Sharing personal data about you
Marketing communications
Security of your personal data
Cookies & Tracking
Access to your personal data and your rights
Contact us

1. Personal data that we collect
What personal data does Exclusive Brian Electronics INC. collect and where does this personal data come from?

Exclusive Brian Electronics INC. may collect personal data about you in several different ways which are explained below. Please take care when

submitting personal data to us, particularly when completing free text fields or uploading content, documents and other materials. Some of our

services are automated and we may not recognise that you have accidentally provided us with incorrect or sensitive personal data.You can always

contact us to correct incorrect data (see section 8 below).

A. Personal data that you provide us
Whenever you interact with Exclusive Brian Electronics INC., you may be asked to provide us with personal data relating to you. For example:

Some of our applications or services require you to create an account. When creating your account(s), we may ask you to provide a range of

personal data, such as your name, date of birth, location, contact details, applicable device ID(s) relating to the devices you are using to access

and receive particular applications and services, interests and account and marketing preferences and your current mobile network operator
When you purchase, register, send for repair or return one of our products via any one of our authorised channels, we may ask you to provide

personal data such as your contact details, applicable device ID s) relating to your particular product(s), delivery date and place of purchase and

payment information

When you contact our customer service centres for assistance (by any means of communication including written communications or via our

website(s), support forums, telephone, email, SMS or our social media channels), we may record customer service calls and keep personal data

about the particular communication, where this is permitted by applicable law. The personal data collected may include your name, the product(s)

you bought, the reason why you contacted us, applicable device ID(s) relating to your particular product(s) and the advice we gave you so we can

track the resolution of any customer service issues and for customer service training purposes
When you join and/or participate in one of our loyalty programmes, we may collect personal data relating to your use of the loyalty programme

and the rewards you claim

When you enter our retail or repair facilities, your image may be recorded by our security cameras
When you visit us at a public event, such as a trade show or exhibition or participate in one of our surveys, competitions or prize draws, we may

ask for personal data, such as your business card, name, contact details, interests and marketing preferences
When you use our applications and services or other platforms, we may receive content that you choose to upload, such as product reviews,

comments, photos and forum posts, or details of your interests and preferences that you choose to tell us about when, for example, selecting the

services that you wish to receive. Further, use of applications with voice recognition may require us to access certain personal data on your device

and also record your voice When you specify interests and preferences during setup of an internet-enabled product or service

B. Personal data we collect when you use our websites, products, services and applications
In order to improve and provide a better user experience, some of our websites, internet-enabled products and applications and services provide

Exclusive Brian Electronics INC. with personal data about your use of them, including:

Details of your usage patterns, content(including any advertisements) that you view and interact with including personal data on the services and

applications you are using on-device to personalise services to your specific needs. For example, when you use our websites, we may collect

personal data about your visit, such as your browser software, which pages you view and which items you ‘clicked’ on or added to your shopping

Service, product or server logs which hold technical personal data about your use of our service, product or websites, such as your IP address,

device ID(s), domain, device and application settings, errors and hardware activity. We may use your IP address to determine your

location/country of origin
Device Information such as your device ID(s), including personal data about where your device is physically located. For example, when you are

using a geo-location service or application and you have given consent to your location being shared. Your device ID is also collected, when you

download a software update
With your explicit consent, personal data related to your physical behaviour, health and biometric data such as voice authentication data,

fingerprint or facial characteristics or features
Voice recognition and utterance data when using a voice command application. Such data may be sent to our technology partners

C. Personal data we collect in relation to social networks
If you use any of our social network features, pages or plug-ins, or you use our products or services that allow interaction with social networks, we

may receive personal data relating to such use. For instance:

If you log in to one of our websites, applications or services using your social network account, we may receive basic details from your social

network profile. The basic details we receive may depend on your social network account privacy settings. Typically; however, they might include

your social network ID, name, profile picture, gender and locale. We may also receive additional personal data from your profile if you give us

permission to access it
If you click on a ‘like’, ‘+1’, ‘tweet’ or similar button on one of our websites or services, we may record the fact that you have done so. In addition,

the content that you are viewing may be posted to your social network profile or feed. We may receive personal data about further interactions with

this posted content (for example, if your contacts click on a link in the posted content), which we may associate with the details that we store

about you
If you ‘like’, ‘+1’ or similar one of our pages on a social network site, we may receive personal data about your social network profile, depending on

your social network account privacy settings

D. Personal data we collect from other sources
We may also collect personal data from publicly available sources and third parties, including:

When you seek to make a purchase from us, we may carry out credit and financial checks to ensure payment is not made fraudulently and that

you have a suitable credit rating
If you purchase products or services from a Brian Electronics INC, mobile network operator or other retailer, we may receive certain information about your

purchase from that retailer, such as your IMEI code, contact information and time of purchase

2. How Exclusive Brian Electronics INC. uses your personal data
How does Exclusive Brian Electronics INC. use your personal data and what is the legal basis for processing this personal data?

Exclusive Brian Electronics INC. uses the personal data you provide or which we collect mainly for these purposes:

A. Service provision

When we are using personal data to offer our products and services to you, the processing is based on a contract between you and Exclusive

Brian Electronics INC.. We may use personal data to:
provide you with a product or service you have requested, including any back-up and restore service
provide you with software updates which may contain critical security and functionality patches that make your device more secure and protect

the personal data on the device
facilitate and process your searches and requests for information when you contact us about Exclusive Brian Electronics INC. and its products

and services
provide our checkout assistance service. When you use our applications and services including any online e-commerce stores, such as the

Xperia™ store, details of any products that you seek to purchase and your email address may be collected as you fill in the checkout form. If you

do not complete your purchase, we and/or our authorised fulfilment partner(s) may contact you using these details to offer our assistance (in

case, for instance, you were experiencing technical difficulties that prevented you from completing a transaction). This is an optional service. You

can choose not to receive our checkout assistance emails at any time by following the link at the bottom of each assistance email

B. Product and service development

We work constantly to make our products and services better. We base this processing on our legitimate interests to develop our products and

services, to better meet customer requirements, to ensure quality, to develop identity management, and to strengthen network and information

security. We may use personal data to:
create and manage customer database(s) of our users, including basic account information (such as your name, date of birth, address, contact

details), applicable device ID(s) (relating to the devices you are using to access and receive particular applications and services), related product

or service usage information and customer preference information as provided by you from time to time. As part of our on-going customer

relationship management activities, we may consolidate several databases into one or otherwise link separate databases to more effectively

manage your accounts
ask for your opinions on Exclusive Brian Electronics INC  products and services and conduct product surveys
improve and enhance existing Exclusive Brian Electronics INC. products, services and applications and develop new offerings, recommendations,

advertisements and other communications and learn more about customers’ shopping preferences in general

C. Marketing and advertising

When we use personal data for marketing purposes, we base the processing on our legitimate interests to know our customers, keep you up-to-

date about Exclusive Brian Electronics INC.’s latest products and services and to personalise your customer experience. In some cases, we base

marketing on your prior consent, e.g. for sending marketing messages. We may use the personal data we collect and/or any personal data about

you which is shared with us for marketing purposes, e.g. from other Exclusive Brian Electronics INC. companies whose products, applications

and services you also use. In particular, we may:

provide you with product and service updates, newsletters and other communications about existing and/or new products and services by post,

email, telephone, in-device messaging, text message (SMS) or other means, if you have consented or if we are otherwise permitted to do so

under applicable law ensure that you benefit from any relevant special offer or promotion hold prize draws, contests and other promotional

offerscreate user group profiles or segment data and to otherwise create anonymous, aggregated statistics about the use of our websites,

products, services and loyalty programmes, which we may share with third parties and/or make available to the public

show you personalised content, recommendations and advertisements. You may notice this personalisation when you use Exclusive Brian

Electronics INC. products and services, when we send you marketing communications and when you visit our own and third party websites that

show advertisements from us or our advertising partners. For example, you might see an advertisement for a product that you have recently viewed

on one of our websites. Some of the personalisation that you see on our websites or in our online advertisements makes use of cookies set by us

or our third party advertising partners.

use product reviews, comments or content you have uploaded and made publicly visible in our websites or services to link to, publish or publicise

elsewhere, including in our own marketing. Each time you create or reply to a post or thread on a website forum from Exclusive Brian Electronics

INC., in addition to providing this forum service, we may also record the forum name and the time and date of your post or thread with your

account details. We do this to better understand the ‘typical users’ of our forums and to select or tailor our marketing communications to reflect

your forum activity. We do not use the actual content of your forum posts or threads for purposes of sending marketing communications

D. Fraud prevention and investigation

Exclusive Brian Electronics INC. may use personal data to prevent fraud and to investigate violations or our policies. For example, we may use

your device information such as your device ID(s) to ensure that any vouchers or discounts relating to any promotions or campaigns are not being

redeemed fraudulently, and to check that a payment is not made fraudulently. In this case, we base the processing of personal data on our

legitimate interest to prevent fraud and to provide benefits only to our customers. We may also use personal data to comply with applicable laws,

regulations and court orders and to comply with valid legal information requests from such bodies. We may use your personal data to enforce or

defend the legal rights of any Exclusive Brian Electronics INC. company or the terms and conditions of any Exclusive Brian Electronics INC .

product or service. In this case, we base the processing on a legal obligation to which Exclusive Brian Electronics INC . is subject or on our

legitimate interest to defend our legal rights.

E. Other purposes

We may use your personal data for other purposes:
for staff training and quality assurance purposes, particularly in relation to our customer relations staff at our call, email and other customer

support centres. We base this processing on our legitimate interest to ensure the quality and efficiency of our customer service
if we consider employing you if you contact us via one of Exclusive Brian Electronics INC.’s job application websites. This processing is based on

your consent and we provide additional information about data processing in recruitment on our recruitment websites

3. Sharing personal data about you
How is personal data about you shared within Exclusive Brian Electronics INC. and with 3rd parties?

A. Sharing of personal data by Exclusive Brian Electronics INC.

In general, Exclusive Brian Electronics INC. does not disclose personal data about you to third parties without your consent. However, there are


Our service providers
We may use other Exclusive Brian Electronics INC. companies and/or third party service providers to provide certain data processing services for

us (acting as our authorised data processors). Examples of authorised data processors could include billing and fulfilment partners, data analytics

providers who process personal data on our behalf for the purposes outlined above. For example, we may use the services of third parties to

personalise content, fulfil orders, deliver packages, send postal mail and emails, send text messages (SMS), provide marketing assistance,

process credit card payments, provide fraud checking services, provide back-up services and provide customer services.

B. Sharing of personal data provided by you

A number of our applications and services allow you to upload and share messages, photos, video and other content and links with others and/or

create a publicly accessible profile for your account. For example:

The communities and forums area (where applicable) of our websites allows you to post comments (with your account name), which are visible to

other users of that service

Other services allow you to share a link which if clicked on may allow the recipient to access your uploaded content


4. Marketing communications and how to change your preferences
How does Exclusive Brian Electronics INC . use your personal data to send you communications and how can you change your marketing


Marketing communicationsWhen you provide us with contact details, such as when you purchase a product, contact our customer support call

centres or create an account for one of our services, you may be given the opportunity to opt-in to (or in certain cases where applicable law

allows, opt-out of) receiving various newsletters and other communications from Exclusive Brian Electronics INC. and/or other Exclusive Brian

Electronics INC . companies. These communications may include, for instance, details about the latest Exclusive Brian Electronics INC. products

and services, including upgrades and special offers in which you may be interested. You can change your marketing communication preferences

at any time:
a. If you would like to unsubscribe from an email sent to you, follow the ‘unsubscribe’ link and/or instructions placed (typically) at the bottom of

the email. But note that:
b. If you use more than one email address to shop or contact Exclusive Brian Electronics INC., you will need to unsubscribe separately for each

email address
c. This method will only unsubscribe you for emails. You will need to separately unsubscribe for other types of marketing communications you

d. If you have registered with any applications and services provided by Exclusive Brian Electronics INC. and have your own account, you may log

in and amend your marketing communication preferences in the account settings page or area
e. For managing other types of communication, such as push-notifications in apps, please go the app specific settings to make the changes
Customer profilesAs described above, we may create user group profiles or segment data to better understand our customers and to otherwise

create anonymous, aggregated statistics about the use of our websites, products, services and loyalty programmes. This processing is based on

our legitimate interest to understand our customers better and to provide you with products and services that are better suited to your needs. We

may also link or combine personal data to provide you with better personalised services, content, marketing and adverts. When we use customer

profiles for direct marketing purposes, you have the right to object to this kind of personal data processing at any time you wish to do so.
Important information and service messagesOccasionally, we may send you important information (including via text message, push notifications,

email) regarding essential software updates, changes to applicable terms and conditions and/or other communications or notifications as may be

required to fulfil our legal and contractual obligations to provide warranty or after sales repair services. These important product and/or service

communications are not affected by your marketing communication preferences.

5. Security of your personal data
How does Exclusive Brian Electronics INC. protect your personal data and what can you do to protect yourself?

What we do to protect your personal data
While Exclusive Brian Electronics INC. can’t guarantee that unauthorised access will never occur, rest assured that Exclusive Brian Electronics

INC. takes great care in maintaining the security of your personal data to prevent unauthorised access to it, through the use of appropriate

technology and internal procedures. We take a number of steps to protect your personal data from unauthorised access, use or alteration and

unlawful destruction and disclosure, including where appropriate:

Using Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive personal data, such as credit card details (SSL encryption

is designed to make the data unreadable by anyone but us) Limiting access to the personal data we collect about you (for instance, only those of

our personnel who need your personal data to carry out our business activities are allowed access) Putting in place physical, electronic and

procedural safeguards in line with industry standards What you should do to protect your personal data

As general best practice on the internet, it is recommended that individuals take great care with user accounts, and follow some basic rules:
Do not use trivial passwords (such as single dictionary words)
Do not use the same password for multiple accounts
Do use very long passwords (at least 10 characters, but preferably much longer)
Do use passwords which contain a combination of upper and lower case letters, numbers and special characters e.g. $%^& etc.
Do keep passwords securely (never written down, or shared with anyone) and changed periodically

6. Cookies & Tracking
What are cookies and how are they used?

Our websites use industry-wide technologies, such as “cookies”, to collect information about the use of our websites and email communications.

For instance, these technologies may tell us which visitors clicked on key elements (such as links or graphics) on a website or email and

recognise your browser the next time you visit our websites. Cookies allow us to customise your experience to better match your interests and

preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard

drive, block acceptance of cookies or receive a warning before a cookie is stored. However, if you block or erase cookies, we may not be able to

restore any preferences or customisation settings you have previously specified, and our ability to personalise your online experience would be

limited. Please refer to your browser instructions to learn more about these functions.


7. Access to your personal data and your rights
How can you access your personal data and what are your rights?

You have a right to access personal data we hold about you. If you think your personal data is inaccurate or incomplete, you have the right to

request us to correct or delete it. You may also request us to update or change personal data at any time. You have a right to object to certain

types of processing, such as marketing. You also have a right to data portability, i.e. the right to receive your personal data in a structured,

commonly used machine-readable format and transmit your personal data to another data controller. Please understand that if you request us to

remove your personal data, you may not be able to use all of our products and services. Certain personal data is strictly necessary in order for us

to fulfil the purposes described in this Privacy Policy. Exclusive Brian Electronics INC. may also be required to retain some personal data by

applicable laws, in which case you may not be entitled to remove it. You can exercise these rights by contacting us using the details given in

section 8 Contact Us below. You may be asked to provide some proof of identification so that we can verify that it is you making the request.

Subject to applicable law, we reserve the right to charge a fee (subject to any cap on fees as required by applicable law) for inspection of your

personal data held by us. If you think Exclusive Brian Electronics INC. is not handling your personal data appropriately, you have the right to file a

complaint to your national or any other data protection authority.


8. Contact us
How can you contact Exclusive Brian Electronics INC. about your personal data?

If you need further assistance or would like to make a comment, please Contact Us online